Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY. Through meaningful connections
to others, one finds the path to the truest version of oneself.
I AM WHAT I LIVE
MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately
creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one
discovers one’s own multifaceted depths. Intimate yet universal, “I am what I live” encapsulates this ethos.